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24 Sep 2017


By Gracie Carroll

#E7Approved: New Brand Launches and Collaborations We’re Loving!

By Carmela Valencia

december #E7Approved featured image - brand collaborations

Late November and early December gave us new brand collaborations and launches that we’re totally here for! If you’re not living under a rock, you probably heard about (and bought!) the FENDIxSKIMS collab collection, or ai’s collab with Korean skincare brand Sulwhasoo. Well, if not, consider yourself notified! Here are seven brand collaborations and launches we totally love and approve of!

DesignME Hair Full-On Kit

DesignME Hair Full-On Kits

via @designmehair

This proudly Canadian hair brand is 100 percent vegan and cruelty-free, plus it’s sulfate-, paraben-, and gluten-free, too! Each Full-On Kit contains a shampoo and conditioner set and, depending on the kit you opt for, a treatment mask, a texturizing spray, or a curl balm.

Mini Mioche x Project Halo for SickKids

brand collaborations - mini mioche Kind Human Club collection

Children’s apparel and lifestyle brand, Mini Mioche, has launched their Kind Human Club collection to support the Project Halo for SickKids Hospital. This collection includes ethical and sustainable gender-neutral basics such as tees and raglans, among others, for the whole family. Fifty percent of the collection’s proceeds will go directly to Project Halo.

Spearheaded by The Mom HALO, Project Halo aims to raise $1 million to create spaces at the hospital designed for parents and caregivers, where they can go to connect and to process the heavy emotions of their reality caring for a sick child.

ai x Sulwhasoo

holiday brand collaborations - ai toronto seoul bag and sulwhasoo's skincare set

via @sulwhasoo.canada

Vegan handbag brand, ai Toronto Seoul, and Korean skincare brand, Sulwhasoo, has again teamed up for a special holiday collaboration. Every purchase over $150 from ai Toronto Seoul will come with Sulwhasoo’s four-piece classics for free; this includes the First Care Activating Serum, Essential Balancing Water and Emulsion, and the Concentrated Ginseng Renewing Cream! What’s more all this comes in a sleek, glossy patent leather pouch. Classy!

Also read: 7 Holiday Beauty Sets That You’ll Want To Keep For Yourself

Gold Apothecary x Top Drawer

Gold Apothecary x Top Drawer prints

via @goldapothecary

You can now purchase Top Drawer’s curated selection of vintage arts and prints through the Gold Apothecary website! This is the second collaboration from the brands.

Ace Valley x Mary Ratcliffe Studio Incense Set

Mary Ratcliffe x Ace Valley incense burner

Furniture design studio Mary Ratcliffe Studio has collabed with cannabis brand Ace Valley and created an incense set. The two brands curated the scent together, called Garden Haze, which features notes of lavender, rose, and sage. We’re also loving the unique design of the incense burner, which was made from sand-casted aluminum. Oh, and did we mention? Proceeds for this product will be donated to Cannabis Amnesty.

HBody x Astrid Body Butter

brand collaborations: HBFace HBody x Astrid Loch body butter

Beauty brand HBFace has collabed with media personality Astrid Loch and launched a body butter for its HBody line in late November. The HBody Skin Butter is a deeply moisturizing balm that’s perfect for rich hydration, especially these dry winter months. Applicable to all skin types, this product contains natural ingredients like sunflower seed, avocado, orange peel, and bitter orange flower oils.

Fendi x SKIMS


If you haven’t heard about Fendi’s latest collaboration, where had you been all month?! The limited edition Fendi x SKIMS collection include an assortment of dresses, outerwear, loungewear, lingerie, and shapewear. And may we say, WE’RE TOTALLY IN LOVE! Catch me outside wearing one of the collection’s delicious bodysuits in this winter cold.



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