Welcome to the first edition of a new GC exclusive series – The Founder Files!
#FounderFiles is a new regular feature where we’ll take readers through a business owner’s entrepreneurial journey to success. Since we’re currently living in the era of the entrepreneur, there is no better time to get inspired by the incredible people around us who are pushing the needle forward.
Everywhere we turn it feels as though a new company is being created and (often) led by a millennial with a mission. If there were ever a time to start something of your own, now is the time. To help you reach your CEO potential, let’s take some cues from the people who are killing it on their own and might make you want to be your own boss sooner than you think.
Today we’re getting to know Toronto-based Alyssa Betram, the Founder of easy. (aka Easy Period); she’s the woman that wanted an all-natural approach to periods and got one by bringing that idea to life herself. See our Q&A below:
Business Name: easy.
Name & Title: Alyssa Bertram, CEO & Founder
Location: Toronto, Ontario
Education: BA Psychology
GC: Tell us about your brand, what do you do?
AB: I run a company called easy. We are a delivery service for organic cotton liners, tampons and pads. We bring the safest products right to your door with an organic cotton chocolate bar.
GC: How did you start your business?
AB: I dreamt of a service like this being available and after continually talking about it, decided to make it happen.
GC: What fuels your ability to run a business? (could be your morning coffee or work playlist etc.)
AB: Truly, what continually fuels me is remembering why I started. What initially pushed me was a deep desire to connect authentically with women with the hopes of empowering and inspiring them.
GC: What makes your product special?
AB: Our product is special because it is free from bleach, synthetic fibres and cotton sprayed with pesticides. These are things I had no idea I needed to be aware of but once I learned that these ingredients were in the menstrual hygiene products I was using, I knew I wouldn’t feel comfortable selling them to other women.
GC: What have been some of the biggest lessons you’ve learned from running your own business?
AB: Oh, where do I begin! I’m constantly learning. I’m learning to trust myself, to say no if something doesn’t truly fire me up. I’m learning how to have a more respectful relationship with money and abundance. I’m learning huge lessons daily through this journey.
GC: Is there anything you wish you’d known before you started your business?
AB: Honestly, no. I think there was a certain level of naivety that supported me in starting out. Perhaps if I knew all I know now, or all I will eventually know, I may have never begun. I think mistakes are a part of the process and sometimes you just have to leap.
GC: What is your number one piece of advice to keep in mind when starting your own business?
AB: Know your why. Why do you want to start, launch, create this thing? Make sure that your motive is something that can sustain you, 1, 5, 10 years down the line.
GC: How do you stay organized, balanced and motivated?
AB: Google calendar keeps me very organized, not sure what I’d do without it. I’m a big list person. I can’t keep everything in my head, I need to get it down. Balance I’m still struggling with. I know that I need breaks. I have to listen to my body (I sometimes don’t). I sometimes need to rest, take a bath, eat some ice cream, despite what needs to be done. I’ve accepted that motivation waxes and wanes. I can’t always be highly motivated because I’m a human being. I surrender to this though and let it be okay. Some days I’ll feel uber motivated and sometimes getting out of bed will be really tough and that’s okay.
GC: What has your experience as an entrepreneur in Canada been like?
AB: It’s been really fantastic. I’ve felt embraced and supported in a way that really has blown me away.
GC: Who are some of your mentors/role models?
AB: There are the obvious ones, my friends and family who I find just continually take the cards they’re dealt and find a way to play a winning hand. Beyond that I’m really inspired by women who consistently create and push boundaries like Ava DuVernay, Diane Von Furstenberg, Emily Weiss (if Into The Gloss).
GC: What is a challenge you’d tell future entrepreneurs to prepare for?
AB: I think with the pace of things right now future entrepreneurs need to be prepared for consistent change. Content is fleeting and abundant. As an entrepreneur you need to be able to stick to your vision in this landscape but iterate and evolve enough to stay in touch.
GC: Where do you go / who might you follow for inspiration?
AB: Nature! I need to see a moving body of water or wind in the trees sometimes to remember what really matters. To remember the things that don’t change. In terms of following there are a few key women who I turn to for spiritual guidance, women who have found ways to be who they are in the world and make a living serving others like Gabrielle Bernstein and Danielle Laporte.
GC: Do you have a daily or regular ritual you practice that you love?
AB: In the mornings I try to make a point of tuning in to the way I want to think and carry out my actions for the day. Whether it be reading something or listening to an audio. I find this really helpful.
GC: As a Canadian based company, do you have international goals and if so why?
AB: We currently sell across North America and the U.K. I’m really focused on our Canadian market right now but I definitely have international goals.
easy. can be purchased at www.easyperiod.ca
(Feature by Lindsay Sganga)