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24 Sep 2017


By Gracie Carroll

#FounderFiles: Meet Alicia Wood of Camp Fuel The Fitness Camp for Adults

By Gracie Carroll


Camp has never been a big part of my life, but from the amount of times some of my friends bring up their experience and connection to their summer camp growing up, I know it’s a big, big deal for a lot of people out there. When Alicia Wood reached out about her business, Camp Fuel (a new fitness camp for adults) I was intrigued. Could this be my chance to finally find out what camp life is all about? Even without the interest in “re-living” my childhood camp experience, I could immediately feel a draw to this type of weekend out of the city. Instead of a cottage weekend filled with low activity and lots of drinking, this was a chance to get away, enjoy nature, meet new people and stay active. Of course, I wanted to know more about Alicia’s journey and how she came to start Camp Fuel. We even teamed up to offer one lucky reader a FREE ticket to Camp Fuel this summer (worth $549!) and all you have to do to enter is sign up for our new #E7newsletter HERE. Oh, and if you’re super eager to secure your spot, you can use code CAMPE7 for 15% off your purchase when you by a ticket through the Camp Fuel website. Until then, keep reading to learn more about Alicia and Camp Fuel!

Business Name: Camp Fuel 

Name & Title: Alicia Wood, Founder & Camper

Age: 34

Location:Toronto (but Camp Fuel is in Muskoka)

Education: Broadcast Journalism Diploma, CanFitPro PTS, Stott Pilates Trained, Lagree Method

Edit Seven: Tell us about your company, what do you do?

Alicia Wood: I run an adult summer camp called Camp Fuel! I do all of the behind the scenes stuff to make sure that camp is a crazy success and everyone leaves camp with a warm fuzzy feeling. Camp Fuel is an all-inclusive co-ed fitness camp retreat taking place from June 8th to 10th in Muskoka. There will be all sorts of group fitness classes along with all of the camp activities you loved as a kid. We’ve got everything from Yoga-esque classes to Bootcamp, and all that is in between. Leave all of your work and worries at home and get ready to make some amazing memories with some incredible like-minded people. Camp Fuel is about cheering each other on, lifting each other up and pushing each other forward.

E7: How did you start your business? What inspired you to start?

AW: I started Camp Fuel in November of 2017 when I decided to leave my job in television to pursue a career in fitness. I’ve been a personal trainer and group fitness instructor for 3 years as my side hustle, but wanted to turn it into my full-time gig. I knew I wanted to create something bigger than myself–something really inclusive that also involved fitness. Camp is the most inclusive place on earth and already has so many physical activities – why not add group fitness classes to the mix?

E7: Why do you love what you do?

AW: On the day-to-day I get to motivate clients to reach their highest potential. At camp I get to bring people together and watch them motivate each other to reach their highest potential.

E7: What makes your business special?

AW: Camp Fuel is all about being inclusive. Having fun with each other, cheering each other on and building authentic relationships. Plus! We get to be involved in activities that remind us of childhood – mixed with all of our favourite types of fitness classes today. We’re all so busy being social online, it’s nice to be able to take a step back in time and connect the way we used to.

E7: What can people expect during a weekend away at your camp?

AW: High fives, group cheering, games, workshops, laughter, campfires and all around good feels

E7: Why do you think there’s a need for this type of camp for adults?

AW: We spend so much time behind computers, inhaling exhaust in the city and looking up and not being able to see stars. This is a weekend escape from the city, your computer and pollution so that you can spend time inhaling fresh crisp air and letting go and having fun. Also – it’s tough to make new friends nowadays and at camp it’s easy, you just sit down in the dining hall and everyone is immediately family.

camp fuel muskoka

E7: Who are the types of people you think would benefit from or be interested in your camp?

AW: Anyone who needs to relax for a weekend, wants to meet new people, enjoys being outdoors, likes to try new things, wants to enjoy their summer, needs to get away from the office, loves fitness, misses camp, didn’t get to go to camp-–it’s really for everyone.

E7: What have been some of the biggest lessons you’ve learned from running your business so far?

AW: That I can’t prepare for everything. Really unexpected things are going to pop up that I don’t know how to deal with. I may have a mini mental breakdown, but then I’ll pick myself up and learn how to deal with it.

E7: What is your #1 piece of advice to keep in mind when starting your own business?

AW: Get comfortable being uncomfortable. You’ll spend a lot of time WAY outside your comfort zone often.

E7: Is there anything you wish you’d known before starting your business?

AW: Working from home is really lonely. I didn’t realize how much I liked the office atmosphere until I was no-longer in it. The water cooler is your fridge and there’s no one standing around it chatting with you. I’m lucky enough to have clients and classes most days, so I at least get a bit of communication in.

E7: How do you stay organized, balanced and motivated?

AW: I just started chunking out time. I write out what I need to do and give myself a time limit. I find that however much time I give myself is how long it will take. If I gave myself 1 hour for a task it would take 1 hour, but if I really only had 30 minutes to get the same task done – it would get done in 30 minutes. So I’m trying to test myself on time more and hold myself accountable.

E7: Who are some of your mentors/role models?

AW: Right now Jen Sincero, author of You Are a Badass is basically my hero. I’ve listened to her audio books many times!

E7: Do you have a daily or regular ritual you practice that you love?

AW: Each morning I meditate. This is really new, like – I’ve been doing it for about a week, but I’m going to stick with it.


E7: What are some of your favourite workouts to do?

AW: Slow controlled movements are my jam! I love pilates and Lagree. I like controlling my body and moving it as slowly as possible. I really dislike cardio, so obviously I need more of it in my life.

E7: Where are some of your favourite fitness studios in Toronto?

AW: Elle Fitness & Social and Studio Lagree. I work at both, so clearly I’m biased. I was a member at both long before I ever started working there, so, not that biased I guess?

E7: Tell us more about how we can discover more info and register for Camp Fuel!

AW: Head to www.campfuel.ca for more info and–bonus!–use promocode: CAMPE7 for 15% off! Go. Now! Time is really running out.



(Story by Editor-in-Chief, Gracie Carroll)

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