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24 Sep 2017

Toronto

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By Gracie Carroll

#FounderFiles: Meet Mimi The Founder of Happy On Mondays

By Gracie Carroll

Happy on Mondays

When I left my 9 to 5 job (over two and a half years ago now!), I made a promise to myself that I would never complain about Mondays again. Instead of taking part in the popular habit of hating on Mondays, I decided that my “case of the Mondays” should always be a positive one while *finally* working for myself. Now, instead of Monday being my most dreaded day of the week, it’s the day a look forward to most. I’m productive, I have a routine, and it makes me really freaking happy to kick off the week on a positive high.

Complaining about Mondays is not something I encourage, and this is definitely what attracted me to a new movement I discovered called Happy on Mondays. I’ve loved waking up to see posts on Monday mornings that are filled with positivity, and their “Happy Newsletter” (that gets delivered to my inbox every Monday morning) is one that I actually open and read every single week. I wanted to learn more about the woman behind Happy on Mondays and I think you will too. Keep reading to meet Mimi Boyer, the founder of Happy on Mondays!

Business Name: Happy on Mondays

Name & Title: Mimi Boyer, Founder

Age: 27

Location: Toronto

Education: Master Degree in Marketing

Happy on Mondays mimi

Edit Seven: Tell us about your brand, what do you do?

Mimi Boyer: Happy on Mondays is a movement to inspire people to do what they are passionate about; I want to ignite that spark in people so they start living their best life. I started my movement by hosting monthly morning events, where speakers are talking about how they managed to forge their own path to happiness in their work life. I’m also building a happy newsletter that I send every Monday morning to bring sunshine into the lives of my audience.

E7: How did you start your business? What inspired you to start?

MB: I was always intrigued by entrepreneurs and was dreaming of starting my own business one day, but was paralyzed by trying to find THE perfect idea. I finally had a “ahah moment” while I was on a plane travelling for work on a Sunday. It hit me. I was stuck in a rat race of corporate life, hating my life 5 days out of 7. Completely stuck in a bad circle of spending to numb the pain of my work weeks. After spending 6 years in the corporate world, I realized my career had been dimming my inner light and that I was no longer living my best life. Having that “ahah moment” brought me to reinvent myself completely, on the professional side anyways. I discovered my true calling: Igniting sparks in people so they become the best version of themselves. So now I’ve created Happy on Mondays to inspire people to do what they are truly passionate about so they start living their best life too!

E7: Why do you love what you do?

MB: I love what I do because I’m able to be completely myself for the first time in my life. I get to meet with people (which is one of my favourite things to do) and I am able to help them realize that they can improve their unhappy work life. I build my network and am inspired by people that have found their perfect job or founded their own company. I get to let my inner spark shine, because I am passionate about Happy on Mondays and that’s when my energy level is truly utilized. I also love carving experiences for people, and I’m able to do so with my meetups by creating the perfect customer experience from start to finish. Finally, it’s very liberating to know that I don’t have to prove anything to anyone, I just have to be myself and create meaningful work for me and that’s what makes Happy on Mondays authentic.

E7: What makes your business special?

MB: Happy on Mondays is based out of my own experience in the corporate world. I truly understand what a lot of people are feeling when the workweek starts again and I feel like this capacity to relate to them makes me the perfect person to start a movement like this. Happy on Mondays is about self-love and self-awareness. When someone realizes that they are not living their best life and that they start making changes to their life to improve it, there’s nothing more satisfying that knowing that I helped someone live a happier life.

E7: What have been some of the biggest lessons you’ve learned from running your business?

MB: I started my journey as an entrepreneur with a strong business plan, detailing my financial projections for the first year and the expected revenue generated. Unfortunately, there’s a difference between being employed and thinking about your business idea and actually quitting your job and starting from scratch. What I hadn’t captured in my financial projections was the fact that I would be paralyzed by fear and impostor syndrome for the first 3 months. What happened is that I had work to do on the personal side before I could even consider hunting for paying customers. Therefore, having the magic thinking that I would find customers quickly was a mistake on my part that added a lot of stress in my life. I learned that it’s really important to save money and make personal sacrifices in order to have flexibility for a few months before the financial stress starts kicking in. The less you stress about money, the more you are able to be creative and bring your business up to speed. I also learned that you often think that you have to figure out exactly what you want to do with your business, but once you actually start full time, the “what” can change completely.

Happy on Mondays toronto event

Don’t miss the upcoming event on March 26th!

E7: What have been some of the pros and cons of building your business in Canada/Toronto?

MB: Being an entrepreneur in Toronto in 2018 is taking part in a work revolution. The future of work is changing completely and I feel blessed to be able to connect with like-minded individuals on a daily basis. There has never been so many co-working spaces, networking groups and support systems for entrepreneurs. It’s truly a great century to be in. Also, the Toronto market is extremely dynamic and open for new independent brands, with consumers that have a high disposable income. As long as you know how to market yourself, you’ll be able to reach the consumers you are targeting. The only con would be related to the high cost of living in this city that makes it more difficult to be self-sufficient.

E7: What is your #1 piece of advice to keep in mind when starting your own business?

MB: I would have liked to understand before launching my business that you must not base your business on the money you think you will be generating, but more so on the impact you want to have in the world. If you base your efforts on creating something that brings value and makes you happy doing it, then you’ll know there’s a value to it. Happy on Mondays is based on a strong “Why” that I personally care deeply about, but I have to admit I had a few changes to the actual way I would make this movement come alive. I started by following the path to money, and it turned out it was not exactly what I wanted to do after all.

E7: Is there anything you wish you’d known before starting your business?

MB: I wish I would have known all the attention I would be getting from my family and friends. I’m the “different” one that decided to choose a different path. I get asked a lot of questions and people are sometimes judging and questioning my choices. It’s up to me to decide if it affects me or not, but I can tell you it was difficult at first. I also wish I knew how much pressure I would put on myself to be successful! I would like things to go even faster than they are right now, because I believe I can achieve greater things.

E7: What is a challenge you’d tell future entrepreneurs to prepare for?

MB: I would recommend finding a way to feel less lonely. Either by going to work in cafés, joining a co-working space and attending networking events for entrepreneurs. The key is to be surrounded by like-minded people that will bring you higher. It can be very challenging trying to do everything by yourself, while other people like you are very open in collaborating and helping out in any way. Let’s not think we can do it all alone, but let’s focus on building a strong network instead.

E7: How do you stay organized, balanced and motivated?

MB: I’m a very disciplined person. I love working out every morning as it kick starts my day the right way. I already have a win at 7:15am! It’s also a way to bring clarity in my mind. Afterwards, every Monday morning, from 8:00am to 9:00am, I plan my week in my calendar with clear priorities to achieve. Then, I know exactly what I’m supposed to be doing at any time of the day and I simply follow my calendar. I stay motivated that way because I see that I’m progressing. I accomplish things every week, which is very satisfying. I started doing this planning session only 2 months ago. Before that, I was always thinking too much, not doing enough and managing tasks urgently as they came my way. Now I’m organized, focused and crushing my goals.

Mimi Boyer Happy On Mondays

E7: Who are some of your mentors/role models?

MB: I need to admit I’m a total fan of Girlboss founder Sophia Amoruso as well as Glossier’s founder Emily Weiss. They’re just doing there own thing and disrupting their industry. I love that, and it gives me courage to do the same. They are also a big inspiration because they failed and they got back up, which proves that it’s okay not to figure out everything the first time around, we just need to continue pushing for our dreams to happen.

E7: Do you have a daily or regular ritual you practice that you love?

MB: I workout everyday, which again really helps me keep my head cleared from the stress. I also recently incorporated meditation to my morning routine and I can say it’s been helping me stay confident and strong in situations where I wouldn’t have been before.

E7: Where do you go or what do you do to look for inspiration?

MB: I am a real instagram junkie. I must spend hours on this app everyday. I’m very inspired by entrepreneurs that are showcasing their work on this media. I take pleasure in encouraging them and admiring their work. I also look for inspiration in people I meet everyday. It’s so refreshing to hear stories from different people that decided to live a different life. Finally, I recently discovered a love for books. I love going to Indigo and getting lost in the personal development and lifestyle sections. Reading books has really changed my way of growing, as I can now get help and learn from books directly in my home.

E7: As a Canada-based company do you have international goals and if so why?

MB: I do have international goals as I want to impact as many lives as possible. Therefore, I would love to see chapters of Happy on Mondays hosting events in countries around the world. Being able to create that global movement would be such an accomplishment for me.

E7: Who is the Happy on Mondays audience/reader and why should they subscribe to your weekly newsletter?

MB: My audience is mainly millennials (between 25 and 35 years old), that are seeking adventure and excitement in their lives. They are often employed in big corporations and are dreaming of a better life. They are depressed on Mondays, but trying to change that by incorporating new practices to their lives. They should subscribe to my newsletter for a breath of fresh air on Mondays. I want to make them feel like they can accomplish anything that they want to become happier. I love to give tricks (that I myself incorporated in my life) to try and understand what their passions are and how they can take advantage of this life more. I want to make them feel like they are part of a community of people that believe in fulfilment and happiness in their work life. They will feel empowered to start living their best life.

To RSVP for the Happy on Mondays event on March 26th please click HERE!

xo

@EDITSEVEN

(Story by Editor-in-Chief, Gracie Carroll)

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