Images from ATTIC shot by Lauren Kolyn
Let’s face it, online shopping has long been a staple, nay, a way of life for many of us. We all do it (perhaps a little too often) but it’s taken on new meaning since the onset of COVID-19. Now, it’s more than just a convenience, it’s a necessity for many people who can’t leave their homes or choose not to put themselves and others at risk by going into stores.
This is an easy enough adaptation when it comes to groceries, clothing, or beauty products, but what about when it comes to the big purchases—the ones that need time, research, and a more substantial financial commitment—like engagement rings?
Toronto-based ethical fine jewellery company, ATTIC, recently launched a new online platform in celebration of their five-year anniversary. The platform encompasses a studio that virtually recreates the experience of going into their studio, alongside an educational platform that answers all your burning FAQs surrounding shopping for diamonds and gold. The idea is to give autonomy and education to customers shopping for engagement rings and other fine jewellery online. Here is a step by step guide on how to make this significant purchase in the age of physical distancing.
Step 1: Educate yourself
Wondering about the origins of diamonds, different shapes and cuts, or how to care for your fine jewellery? ATTIC’s Jewel School has got you covered with answers to these and many more questions designed to help you make an informed purchase.
Step 2: Choose your ATTIC Ring Setting
From simple, timeless solitaires to bold, modern settings, you can now create your very own ATTIC ring from a selection of 15 signature designs.
Step 3: Customize your design
Choose your gold karat and colour and select side diamonds of grey, white Canadian, champagne or black. ATTIC’s designers are there to help you every step of the way.
Step 4: Choose the perfect gemstone
Browse a curated collection of conflict-free Unique Diamonds (from Misfit Diamonds), including salt and pepper, grey, icy, champagne, and rosecuts.
Step 5: Enjoy!
Sit back and enjoy the beautiful custom piece that you will wear every day for years to come. And, bask in the warm and fuzzy feeling that comes from buying from a local, women-owned, ethical, and sustainable brand that uses conflict-free gemstones, and donates 1% of their revenue back to environmental non-profits.
This is the future of engagement ring shopping and we are absolutely here for it!