If you didn’t know that Le Chateau is proudly from Montreal, there’s no way you could miss the news now. Just last week the Canadian company that was founded in Montreal, Quebec back in 1959 , launched the LE CHATEAU OF MONTREAL fall/winter 2015 campaign. In what is essentially the ultimate modern day love letter, Le Chateau’s newest campaign comes to us in the form of a 30 second TV spot that captures the charming story of Montreal life complete with stylish people and cinematic streets.
From darling flower shops to super chic sightseers (and even adorable dogs) LE CHATEAU OF MONTREAL is a refreshing take on life in Montreal, that could very easily be confused for Paris from scene to scene. Don’t believe me? See for yourself by watching the commercial below!
Taking things one step further, the LE CHATEAU OF MONTREAL fall/winter 2015 campaign also includes a striking print campaign that will surely captivate the attention of passersby. Naturally, my favourite poster features the words GRACE, and a great pair of boots. But, it’s fair to say that they’re all pretty great. I mean, how could you resist any campaign that combines cats, bagels and fashion so effortlessly?
Although it’s been awhile since my last proper visit to Montreal, this campaign has certainly inspired me to channel more of the city’s European flair into my own fall/winter dressing. Take a look at some of my top picks from the LE CHATEAU OF MONTREAL collection below!
Click HERE to shop the collection now.