Although I don’t often attend a lot of weddings, I do attend a lot of events for work, and it’s all too easy for my mind to begin to wander and wonder about the waste that’s created by an event that barely lasts a few hours. Thankfully, more businesses are being more mindful of single use plastics but, just like food, flowers often aren’t factored in when it comes to what goes into the green bin at the end of the night. This is what instantly attracted me to Kalynn Crump and her company, ReBLOOM Flower Recycling, that is dedicated to repurposing event flowers and then helping to compost them properly. As a company that relies on major events like weddings, ReBLOOM has been severely impacted by COVID-19 and I hope that you will take a moment to not only get to know more about this amazing company through our interview below, but will consider purchasing a ticket to their Mother’s Day LIVE Floral Workshop Webinar. Not only will this virtual event be co-hosted by yours truly (hi!) but for every ticket sold, a special floral arrangement will be donated to women’s shelters in Toronto, Calgary and Vancouver.
Keep reading to meet Kalynn Crump and her business ReBLOOM Flower Recyling!
Business Name: ReBLOOM Flower Recycling
Name & Title: Kalynn Crump, Founder
Age: Forever 35
Location: Across Canada
Education: University of Western Ontario
Edit Seven: Tell us about your business, what do you do?
Kalynn Crump: ReBLOOM is Canada’s first floral recycler and composter, started in 2014. We are innovators in repurposing event flowers – first we convert them into little bouquets of happiness for charity, then we pick them up and compost them properly.
E7: How did you start your business? What inspired you to start?
KC: The environment and what we’re doing to it on a daily basis was all the inspiration I needed. Wanting to be part of the global mission to reduce waste. I realized I could help make a small piece, the event and wedding industry, sustainable. I started ReBLOOM to repurpose and properly compost event florals and greenery that would otherwise end up in landfills was the first step.
E7: Why do you love what you do?
KC: I can’t think of anything more rewarding than bringing the repurposed flowers to people in a seniors home, hospital, hospice or shelter. We get a chance to brighten up their day, even if just for a moment. The smiles coupled with the disbelief that someone has done something kind for them, unexpectedly, fills my soul.
E7: What makes your business special?
KC: We are Canada’s first and only flower recycler and composter. To date, ReBLOOM has diverted 43 tonnes of floral waste from landfills. We also work with over 1,500 charitable partners and non-for-profit organizations across the country to donate event florals after event use – and are always looking to add more to their registry. To date, ReBLOOM has delivered more than 30,000 floral arrangements to charities across Canada.
E7: What have been some of the biggest lessons you’ve learned from running your business?
KC: When I started out, people and corporations were used to just throwing things out in the garbage, which essentially was “free”. They talked a good game about wanting to change and be more environmentally conscious. But give them a cost associated with that goal and, well, we got a lot of “not right now” and “no thank you”. Things have significantly changed thanks to the awareness around plastics and single-use-straight-to-landfill items – and their customers began demanding action.
E7: As an events-based business, what are some of the ways you have pivoted your business to try and cope during these challenging times?
KC: We’ve had to completely shut down our event collection side of the business since events and weddings are not (currently) happening.
E7: We love the idea of a floral arranging workshop for Mother’s Day, what inspired you to put this virtual event together?
KC: For the past six years we’ve donated bouquets to women’s shelters with our Make One. Give One. flower arranging classes and workshops. The shelters have come to rely on that donation, and the idea of disappointing them was not something I could imagine.
E7: Is there anything you wish you’d known before starting your business?
KC: I would tell my younger self to be patient. When you’re a type A personality you want control and to know the outcomes, and patience isn’t usually part of that equation. I thought once people knew about the damage their events were causing, they’d be beating down the door. But that wasn’t the case. Starting and growing a business that has never been done before takes time. Don’t expect an overnight success. Like a flower, nurture the soil, water it, make sure it gets sun and over time you’ll reap the rewards.
E7: What is a challenge you’d tell future entrepreneurs in the floral and events business to look out for?
KC: You don’t have to have millions of dollars to give back to others – when I see the joy that one flower arrangement can bring, it shows that even one simple gesture, can help our society. Saving our planet is no longer a “nice thing to do” it’s a must have. ReBLOOM is a natural extension of that.
E7: How do you stay organized, balanced and motivated?
KC: Right now that’s a really hard question to answer since our world is so different than it was just eight weeks ago. It’s pretty easy to stay organized with fewer things going on. Balanced and motivated – well that is a day-by-day task.
E7: Who are some of your mentors/role models?
KC: My 95 year old Grandfather. He still drives, he’s on Instagram, he emails me Happy Birthday (which I tell him doesn’t count). But he’s forever evolving with his environment, learning, trying new things. He’s always been a constant inspiration, supporter and someone who’s life is well-worth emulating.
E7: Do you have a daily or regular ritual you practice that you love?
KC: Working out every day and walking my dog first thing in the morning.
E7: Where do you go or what do you do to look for inspiration?
KC: I find adventures in the mountains and I surf. Both are forces from nature that are so much bigger than us. It’s therapy for me when it gets that quiet.
E7: Who is the ReBLOOM client and why should they check out what you do?
KC: With sustainability continuing to be of great importance to most Canadians, we are being hired by not only wedding couples, but large international & national companies (such as Samsung and Telus) to commercial properties (such as Soho House and CrossIron Mills shopping center). Awareness of the business continues to spread and the feedback has always been positive, both from our clients and those who we give the flowers to.
For more information on ReBLOOM click HERE, to grab your ticket to support the virtual floral arranging workshop on Mother’s Day weekend click HERE.
(story by Editor-in-Chief, Gracie Carroll)