EDIT-SEVVEN

Forget spring cleaning, make this the time where it’s out with the old and in with the new. Whether you take that to be more spiritually or literally, it’s time to clear out what’s no longer serving you (or is expired!). Plus, now you’ll have room for a handful of these new fall beauty launches. While we’re still living through — and hopefully near the end of — a global pandemic, we are starting to see people get dolled up more and more. Even though the whole sweatpants and camera off phase was fun and all, the reality is sinking in that we’re on our way back to what was the pre-COVID “normal.” 

With that being said, here are all the new fall beauty launches to shop for from some of your fave brands!

GOOPGLOW Restore + Shine Hair Serum

Want hair like GP? Then you’ll want to scoop up the newly launched goop hair serum that’s her secret to shiny and soft tresses. In addition to how it tames frizz and softens the hair, it also works to protect, enhance shine, and even repair damage. Gwyneth herself calls this baby a “miracle for your hair” and massages it into hers for a quick prewash ritual. 

Beautycounter Clean Cheeky Cream Blushes

Serving big cheek energy are these brand new Beautycounter Cheeky Clean Cream Blushes. Some cream blushes have a tendency to be difficult to work with, as they can mess with your base makeup and not blend properly, but not these. The super creamy, buildable, and blendable formula creates a gorgeous non-greasy look. And the best part is, you can even use your fingers to apply it for a seamless finish. These blushes are available in eight different universal shades, plus the product is refillable too!

Moroccanoil Purple Conditioner

We’ve all heard of purple shampoo that works to counteract brassiness for folks with blonde hair, but did you know that there’s now a purple colour-correcting conditioner too? This is Moroccanoil’s first-ever purple haircare set. You use it like a normal conditioner, but it can also be left on for upwards of five minutes for enhanced toning. Don’t have blonde hair? Celeb hairstylist Bryce Scarlett revealed that even brunettes can use the purple conditioner, as it works to eliminate warm tones for a cooler, ashy tone. 

U Beauty The Multimodal Defender SPF 30

One brand that’s definitely taking over the beautyverse is U Beauty, and its new Multimodal Defender is one to have on your radar. This multi-use product not only provides SPF protection, but its unique SIREN Capsule Technology™ works to neutralize free radicals that cause skin inflammation and discoloration before it even occurs. If all of this isn’t enough, it also serves as an emollient-rich moisturizer, which is crucial this time of year.

Fancy Face After Hours Plumping Lip Gloss

Lip plumpers are back and better than ever when you swipe on Fancy Face’s new After Hours Plumping Lip Gloss. While this gloss works to plump your pout, it’s also rich in vitamins E and C, as well as aloe to hydrate. The shade? It’s a universally flattering gorgeous pink hue that’s shiny, smooth, and not sticky in the slightest. 

Milk Makeup Bionic Blush

If you thought cream and powder blushes were your only options, wait until you get your hands on Milk Makeup’s Bionic Blushes. These blushes have more of a liquid texture, which might sound strange at first, but that means it feels weightless when applied and it blends better than you ever thought possible. There are four shades to choose from, and they can be layered and mixed together, so you can create your own custom shade. How cool is that?

Youth To The People Dream Cleansing Balm

If I absolutely had to choose a favourite skincare product, it would have to be a cleansing balm. In addition to how gently these balms take off your makeup, they cleanse without stripping the skin of essential moisture. If you’re in search of a cleansing balm that’s clean and vegan, get your hands on the brand new Youth To The People Dream Cleansing Balm. It’s full of antioxidants, vitamins, hyaluronic acid, and even prickly pear cactus elixir, which helps soothe and calm the skin. Hence, no post-cleanse redness! 

Sisley Paris Hair Rituel Soothing Rebalancing Cure Hair & Scalp Serum

If your scalp is needing a little extra TLC, it might be time to reach for a scalp serum. That’s right, kids, serums aren’t just for your face anymore. This brand new Soothing Rebalancing Cure Hair & Scalp Serum from Sisley is here to help enhance the care of your scalp. We all know that healthy hair starts at the scalp, so when you use this serum in conjunction with the Soothing Rebalancing Shampoo, your tresses will look and feel better and healthier than ever. 

Biossance Squalane and Caffeine Toning Body Cream

Did you know that Biossance launched body care? Well, now you’re officially in the know. This scent-free body cream not only gives the skin a nice dose of moisture but also works to firm the skin, thanks to the addition of caffeine. Of course, it’s also formulated with Biossance’s hero ingredient, squalane. But this baby also contains niacinamide, which helps improve the skin’s overall texture for smoother skin. 

xo

@EDITSEVEN

(Story by Contributing Editor, Blair Stutz)