With the current situation and the normalization of working from home, we’ve seen the rise of a lot of sleepwear and loungewear brands this year. We’ve swapped our heels for socks, and our office clothes for a comfortable pair of sweatsuits or pajamas. Staying and working at home, however, doesn’t mean that we shouldn’t look chic and put together, or at least try to look our best. That being said, I’ve curated seven local, women-owned sleepwear and loungewear brands to help us look stylish, even when we’re just lounging around at home.
V.O.SHE (Versions of She)
V.O.SHE (Versions Of She) uses satin and silk materials when it comes to crafting their loungewear and sleepwear pieces. In 2018, the brand was brought about by its founder’s 17 years of experience in the apparel industry and her desire to create her dream version of sophisticated, yet relaxed sleepwear and loungewear.
Since its first Winter Collection in 2014, Sleeper has already garnered interest, with Vogue naming it the Brand of the Month. In their first year, celebrities and famous personalities, such as Emily Ratajkowski and Pandora Sykes, have already loved and worn the brand. Its success is most definitely due to its high-quality materials and versatile designs.
Take this silk loungewear dress, for instance. This piece is versatile enough for sleeping, lounging or working at home, and entertaining guests.
What I love about Soft Focus is that it was launched to create pieces that match the needs of a woman working from home. The Toronto-based brand reimagines the home office uniform of sweats and tees into something simple and elegant, yet relaxed. I particularly love this Terry Set because, for one, it already comes as a set and it’s minimal. Plus, it’s solely from cotton french terry, which means it’s super soft and comfortable.
Just by looking at the brand’s name, Printfresh’s selling point is its design. Founded by a textile designer and fashion entrepreneur, the sleepwear designs — as well as it’s stationery and gift products — are inspired by animals, home decor, and the ‘70s hippie and surf culture. I love how their designs are funky, fun, and colorful.
They have also partnered with socially and environmentally conscious vendors in India to hand-screen print and sew the final products. And, although their strongest point is in their prints, they haven’t forgotten the importance of the material either. Their pajama sets are made of breathable cotton poplin, which is a soft material perfect for lounging and sleeping.
KIP. Sleepwear was made for women to invest in a night’s rest. The brand prioritizes quality and elegance, using premium Turkish cotton, which is a breathable fabric that’s resistant to pilling. They also manufacture their products in a certified OEKO-TEX and GOTS factory to make sure they’re free of harmful substances. What I love about the brand is that it also offers monogramming for a bespoke bedtime, and it comes in an elegant packaging.
When you think Eliza Faulkner, you wouldn’t really think about sleepwear. The Canadian designer is usually known for her sustainable ultra-feminine dresses and her use of colors and textures. However, she has recently launched The Sleepshirt collection, which merges the modern feminine aesthetic with the loungewear style. The piece is solely made from linen material and produced in Canada, and is also available in Plus sizes.
Sidia is a fairly new loungewear brand, borne out of the recent pandemic. It focuses on ease, simplicity, and comfort. Founder Erin Kleinberg wanted to create a versatile closet staple that can still make you look chic and put together while still enjoying the comfort loungewear clothes provide. They make their products locally in Toronto, and they use fabrics — mainly, Tencel, bamboo, and linen — from OEKO-TEX certified mills, meaning they don’t use harmful chemicals.
(Story by Editor-in-Chief, Gracie Carroll)