Trying the newest, latest and craziest workouts has become one of my favourite things to do, and as soon as I scrolled past a post by Beverley Cheng highlighting her ‘Sean Paul Saturday‘ fitness class, I immediately new I had to try it. I mean, an entire workout with nothing but the best Sean Paul hits blasting through the speakers? What could be better! That one (very fun) ass-kicking from Beverley got me hooked on her killer approach to working out. If making it to one of her classes in Toronto isn’t an option for you, you’ll be pleased to know that she’s just launched her very first 30-day workout program called 30 Days to Fit that you can do from any gym around the world. Keep reading learn more about this Canadian fit-fluencer that you need to know:
Business Name: Born to Sweat
Name & Title: Beverley Cheng, Founder
Location: Toronto, ON
Education: Bachelors of Commerce at UBC
Edit Seven: Tell us about your business, what do you do?
E7: How did you start your business? What inspired you to start?
BC: I started my business after I graduated from university because I had just stopped playing competitive rugby. I needed an outlet for my love for fitness and sports, and so I decided to create a website filled with workouts and recipes to share with my friends
E7: Why do you love what you do?
BC: I love it because it’s constantly a challenge but it’s the one thing that I know I’m good at. I love coming up with workouts, learning how to challenge my body, learning how to shape it. I love getting creative and seeing my clients push themselves each week, and keep coming back for more!
E7: What makes your business special?
BC: I think it’s special because even though it’s such a saturated market, I managed to make my place within it, by staying true to who I am. I don’t get followers and likes by showing my ass, but by showing my personality, and that i’m just as weird and goofy as everyone else that follows me. I’m a cool mom! Except, without kids.
E7: You’ve just launched your first online 30-day fitness program, tell us more about it!
BC: 30 Days to Fit is a comprehensive workout program that has 30 videos in 30 days. It’s more than your regular workout PDF that has photos of a workout and then leaves you with nothing afterwards. Instead, I go through each workout with you, giving you cues on how to perform each exercise with the correct form. On the rest days you’re learning how to foam roll, how to train for the physique you want, how to get back on the wagon after a binge. I want everyone who does the program to leave feeling inspired, empowered and strong.
E7: What has the process been like to create 30 Days to Fit? Why did you want to create it?
BC: It’s been challenging. It took me six months to put together, from coming up with the workouts, filming, editing, creating voice-overs, developing the website, etc. I wanted to create it because I constantly get asked for the workouts that I do myself at the gym, and that is exactly what 30 Days to Fit is. I wanted to share all of my knowledge and secrets that I picked up from over a decade of sports and exercise, and help other people achieve their strength and fitness goals.
E7: What have been some of the biggest lessons you’ve learned from running your business and starting your new program?
BC: It can get lonely being on your own, and it’s up to you to find continuous human interaction so you don’t go stir crazy. Also there are so many ups and downs, especially in a career where your life and all your efforts are online for everyone to judge and ‘like.’ You can’t take the negatives too personally, and when things are good, be able to look back and remember those moments with gratitude.
E7: What do you hope to achieve through the launch of this new program?
BC: I would love to continually come out with more programs so that eventually I can create a membership website so people can have access to EVERYTHING. This is a stepping stone (and a learning curve) in that direction.
E7: What advice would you give to another entrepreneur looking start a career in the fitness world?
BC: Just be you. Don’t show your ass to get likes. And try to learn as much as you can in the industry.
E7: What have been some of the pros and cons of building your business in Toronto/Canada?
BC: The pro of being in Toronto is that everything seems to happen here–this is where the head offices are, where events are held, where new gyms are constantly popping up. I truly believe if I wasn’t in Toronto, my career wouldn’t be where it is now. I don’t know any cons. Maybe that our dollar sucks vs. the USD? Hah!
E7: What is your #1 piece of advice to keep in mind when starting your own fitness-focused business?
BC: Honestly, everything now is about being authentic and real and giving people VALUE. I love sharing my recipes and my health tips because it helps others become their best self.
E7: Is there anything you wish you’d known before starting your business?
BC: Part of me wishes I tried to start it earlier, but then I believe everything happens for a reason. I’m sure if I did start earlier, I would have made a ton of mistakes along the way that could have really affected my business.
E7: What is a challenge you’d tell future entrepreneurs in the fitness industry to prepare for?
BC: It’s SATURATED. You gotta find something that makes you YOU, and makes you different from the 10,000 other people who are doing the same thing. What is your selling point? What story or experience do you have, that others do not?
E7: How do you stay organized, balanced and motivated?
BC: I think I’m lucky because I’m pretty innately motivated. I want to succeed, I want to workout, I want to set my future up for myself. Sometimes I get overwhelmed and stressed with all the commitments and emails and events, to the point that I feel like I’m just going through the motions without feeling. Recently I’ve been waking up early and going for a morning walk before I get started on the computer. It sets my mind right for the day, and helps me balance my ‘me time’ with ‘work time.’
E7: Who are some of your mentors/role models?
BC: My biggest mentor is my mother, I ask her advice on almost everything (whether I actually take it is another thing but I still like to talk to her about it haha). My role models are the other females in the industry who are also coming out with their own programs, their own businesses, and events. There are so many people to look up to and aspire to be! It makes me want to constantly work harder as well.
E7: Do you have a daily or regular ritual you practice that you love?
BC: I work out 5-6 days a week and for me that’s key. If I don’t work out, something just doesn’t sit right mentally. The other thing I do is chug water like it’s going out of style.
E7: Where do you go or what do you do to look for inspiration?
BC: Inspiration for my blog posts comes from things that come up in my life that I think other people would benefit from knowing or reading. I recently talked about my bullying story because I knew that there are tons of people out there who also dealt with bullying, and would appreciate someone coming out and talking about it too. Other inspiration comes from comments from my readers and followers comments–when they ask my opinion on something, or ask to see a certain workout or video. My inspiration comes from all the people around me who are involved in my life and my career.
E7: Who would you consider to be the perfect customer or client for your new 30-day program and why?
BC: Anyone who likes to exercise, but finds it hard to stay motivated and stick to it! 30 Days to Fit not only provides the workouts, but each week you do different challenges which we want to turn into healthy habits. Not only that but on the rest days we talk about how to put together a workout program that you will stay committed to, and how to fit it into your busy schedule. Finally there’s a Facebook support group for those who need a bit more encouragement and motivation from others doing the program.
E7: Tell us what we need to know to sign up and get started!
BC: Head to 30daysto.fit and take a look at the website! You can also use code edit7 for 10% off!
(Story by Editor-in-Chief, Gracie Carroll)