Look, we get it. Marketers have gone buck wild when it comes to the creation of celebrations for International *Insert Item Here* Day. From Ice Cream and French Fries to Best Friends, we know that they can get a little cheesy and, well, eye roll-worthy, but when it comes to raising awareness for animals–and especially animals that are in danger–we’re all about it.
That’s why, if you’ve got Twitter, we’re calling upon you to join us with Amarula to help raise money to support the conservation of African elephants on World Elephant Day which happens to be this Sunday, August 12th, 2018. If you don’t have Twitter, it’s time to sign up, right now. It’s fast, it’s free and here’s why you really need to do it:
This Sunday, Amarula–the best-selling South African cream liqueur– is creating a life-sized ice sculpture of an African elephant in Toronto’s bustling Distillery District that will be placed outside, in the thick summer heat. If you’re concerned about if the sculpture would melt, the answer is: Yes, it would. The gradual melting of the life-sized elephant ice sculpture (rumoured to be created with approximately 103 ice blocks and weighing a whopping 9,344 kilograms) is 100% intentional and meant to symbolize the alarming rate at which African elephants are being killed for their ivory.
Not only will the Amarula Elephant be available to visit in person as of 9am in the Distillery on World Elephant Day, but through the @AmarulaElephant account on Twitter (and with hashtag #AmarulaTrust), the elephant ice sculpture will be given a voice to share its own story in real-time and spread word about the disappearance of elephants in Africa, before the the ice sculpture itself disappears as well.
In order to help spread the Amarula Elephant’s important story, the Amarula team is calling upon all of us to put our social media accounts (specifically Twitter) to good use by retweeting @AmarulaElephant and helping to share its message. As part of their new ‘Don’t Let Them Disappear’ campaign, and with our help, Amarula Canada will be donating $1 for each of the first 10,000 retweets on World Elephant Day to the Amarula Trust’s impactful global conservation efforts, in partnership with WildlifeDirect.
Now the only questions, why wouldn’t you retweet to help save the elephants?
Join in with us this Sunday!
(Story by Editor-in-Chief, Gracie Carroll)
*Please note that this post has been brought to you in partnership with Amarula Canada; Top photo sourced via Art Wolfe*