‘Athleisure‘ might be the trendiest word on the planet right now (especially for 2016’s fashion trends), but, Toronto’s very own Michi NY brand has been owning the athleisure-wear space for years now. I’ve been totally obsessed with this brand from the very beginning and love that this stylish label also offers some of the best and most functional workout-wear on the market, thanks to designer Michelle Watson‘s background as a professional skier turned fashion designer.
Michi has always produced some of the most jaw-dropping campaigns I’ve ever come across from an athletic brand, and their newly released Michi NY SS16 lookbook is no exception. Shot by the talented Toronto-based fashion photographer, Renata Kaveh, the new campaign is hot, sexy, and, of course, very cool. Naturally, I want EVERYTHING! See below for some of my favourite images from the lookbook: